What will this clip pay?
Views → payout, with the cap and minimum switched on. Use confirmed views, not the day-one count.
CPM in clipping is the rate a campaign pays per 1,000 confirmed views. This calculator works it in every direction: views to payout, payout to effective CPM, budget to the views and clips it buys, and a side-by-side of two campaigns with different rates, caps and pools. Everything runs in your browser.
Expected month = min(clips × per-clip payout after cap and minimum, your share of the pool). Pools drain; the share input is the honest part of this estimate.
In advertising, CPM is what an advertiser pays a platform per thousand impressions, and RPM is what the creator keeps after the platform's cut. In clipping, "CPM" is simpler and smaller: the rate a campaign pays a clipper per 1,000 confirmed views on the clipper's own post. Nothing is deducted by a platform; what's deducted is caps, minimums and the pool running out.
From live campaign boards and platform guides, October 2026. Rates move daily; the shape stays.
| Band | CPM | Who pays it | What it usually comes with |
|---|---|---|---|
| Floor | $0.20–$0.80 | Small creators, UGC pools, overflow campaigns | Few rules, small pools, lots of clippers |
| Typical | $1.00–$1.50 | Most marketplace campaigns; median ≈ $1.25 | Hashtag + mention required, 14-day confirmation |
| Premium | $2.00–$3.00 | Brands, apps, finance, education | Minimum views, per-clip caps, stricter briefs |
| Top | $4.00–$6.00 | Niche brand campaigns, selective networks | Approval before posting, small pools, ID verification |
A $3 CPM with $321 left is worth less to you than $1.50 with $29,000 left; use the compare tab. Sources and platform detail on best clipping platforms.
Views → payout, with the cap and minimum switched on. Use confirmed views, not the day-one count.
Payout → CPM turns a retainer or a flat fee into an effective rate you can compare against the $1.25 median.
Budget → views shows how many clips at your average it takes to drain it, and your realistic take at your share.
Compare two: the higher CPM often loses to the bigger pool once caps and minimums are in.
Budget → views in reverse: a $5,000 pool at $1.25 buys 4 million confirmed views. Compare that with ad CPM before you set the rate.
Take your real average views and rate to the earnings calculator for daily, weekly and monthly totals.
Confirmed views ÷ 1,000 × CPM, then apply the per-clip cap (payout can't exceed it) and the minimum-view threshold (below it, nothing pays). 28,500 views at $1.50 is $42.75; with a $25 cap it's $25.
$1–$1.50 is typical and the median is about $1.25. Above $2 is premium and usually comes with caps and minimums; below $0.80 only makes sense for high-volume clippers with big averages.
No. Rate × your views × clips is capped by the pool and the per-clip cap. A $3 campaign with $321 left pays out once; a $1.50 campaign with $29,000 left pays all month. The compare tab does this maths.
Platforms read views at the source and only count those still standing after 14–30 days, minus anything flagged as fraudulent. Early counts and in-app counters run higher than the confirmed number that pays.
Mechanically yes (payout ÷ views × 1,000), but platform RPM for monetised long-form is a different market. This tool is built for clipping campaigns. See how clippers get paid.